Email Marketing Best Practices for Higher Engagement

In the ever-evolving landscape of digital marketing, email remains one of the most reliable channels for businesses to reach their target audiences. Email is not affected by too many restrictions, it makes it possible to directly communicate to people who already want to hear your message, and is also a great way to target an audience with promotions. According to Statista, email is the leading way consumers in the U.S discover coupons or promotions from brands. (Statista, 2021) 

However, with inboxes being flooded daily, it is crucial to stand out and captivate your readers. Implementing effective email marketing can significantly boost engagement and conversion rates. Here are some tips for creating effective emails that actually convert:  

1. Polish Your Subject Line 

Firstly, craft compelling subject lines that pique curiosity. A concise, personalized subject line can entice recipients to open and explore your message. A snappy intro that is short and to the point is ideal, and remember to keep it short enough that the subject line does not get cut off in your customer’s email client. For example: “4th of July Sale!” or “Take it easy and order in.” This will grab attention and ensure your reader has a chance to see what it is you are offering or selling before they even open it. 

2. Cull Your Content 

When it comes to the content itself, balance is key. Keep messages concise, visually appealing, and mobile-friendly. You’ll also want to make sure to include pictures because these hold the attention and break up the paragraphs (nobody wants to open an email and see a novel). And speaking of novels, keep your emails SHORT if you want tangible results. 


3. Take Your Time 

Timing is another critical factor. Analyze your audience's behavior to determine the optimal times to send emails. A/B testing can help refine your strategy, ensuring your messages reach subscribers when they are most likely to engage. This can be done with a CRM like HubSpot or Mailchimp. This kind of testing is helpful but not necessary. If you don’t want to go through the trouble, just keep an eye on your results and observe which times or days your emails seem to reach the most people or garner the most engagement. Research has shown that the best days to send marketing emails are Tuesday and Thursday at 10 AM or 5 PM (when people are starting or ending their workday), but these can differ depending on who you’re targeting, so you’ll want to customize it for your particular audience. 


Although email has been around for a long time, don’t forget about it when it comes to your digital marketing strategy. By using these email marketing best practices, businesses can cultivate stronger connections, enhance customer loyalty, and achieve higher engagement rates in this increasingly competitive digital landscape.