The Consultant's Couch
What is Programmatic Advertising?
Before programmatic advertising, if an online advertiser wanted to secure an ad spot on a particular website, the only option was to contact the publisher directly. Then, a negotiation process would unfold where the advertiser and publisher would discuss bidding, price and volume.
Key Elements of an Effective Social Media Strategy
It can sometimes be difficult to see the benefits of pouring time and resources into social media for some businesses, especially if the results aren’t effective right away.