What is Programmatic Advertising?

Before programmatic advertising, if an online advertiser wanted to secure an ad spot on a particular website, the only option was to contact the publisher directly. Then, a negotiation process would unfold where the advertiser and publisher would discuss bidding, price and volume.  For example, Tom’s surfboard company wants to...

What are Google Ads?

Google Ads is an advertising platform where advertisers bid in a pay-per-click or per impression format to appear on search results pages (Search Network) and around the web (Display Network) for relevant audiences.  Below includes a breakdown of just a few options advertisers have when it comes to building ad...