As 2019 comes to a close, we look back at some of the predictions for digital marketing that came true: the influx of chat bots and other forms of artificial intelligence and yet, more personalization, programmatic advertising and a heavier focus on video marketing. In the year ahead, we can...
Designing a Landing Page for Conversions
If you’ve decided to run a paid advertising campaign, you’ve probably heard of something called a landing page. If you haven’t, then you should know that ads that direct users to a company’s homepage miss out on up to a 55% increase in leads. This is for the fact that...
Key Elements of an Effective Social Media Strategy
It can sometimes be difficult to see the benefits of pouring time and resources into social media for some businesses, especially if the results aren’t effective right away. This is often due to a lack of understanding about the purpose social media serves in the customer journey, which ultimately leads...
How to Get More Online Reviews (and Handle Bad Ones)
Companies sometimes believe so strongly in their brands that they believe if anyone would just give their product or service a chance, positive reviews would come pouring in. That would be ideal, but isn’t exactly the case except for perhaps some of the most well-known brands. In fact, if a...