Before programmatic advertising, if an online advertiser wanted to secure an ad spot on a particular website, the only option was to contact the publisher directly. Then, a negotiation process would unfold where the advertiser and publisher would discuss bidding, price and volume. For example, Tom’s surfboard company wants to...
4 Changes to Make to Your Website Before 2020
As 2019 comes to a close, we look back at some of the predictions for digital marketing that came true: the influx of chat bots and other forms of artificial intelligence and yet, more personalization, programmatic advertising and a heavier focus on video marketing. In the year ahead, we can...
Designing a Landing Page for Conversions
If you’ve decided to run a paid advertising campaign, you’ve probably heard of something called a landing page. If you haven’t, then you should know that ads that direct users to a company’s homepage miss out on up to a 55% increase in leads. This is for the fact that...
Key Elements of an Effective Social Media Strategy
It can sometimes be difficult to see the benefits of pouring time and resources into social media for some businesses, especially if the results aren’t effective right away. This is often due to a lack of understanding about the purpose social media serves in the customer journey, which ultimately leads...
How to Get More Online Reviews (and Handle Bad Ones)
Companies sometimes believe so strongly in their brands that they believe if anyone would just give their product or service a chance, positive reviews would come pouring in. That would be ideal, but isn’t exactly the case except for perhaps some of the most well-known brands. In fact, if a...
What are Google Ads?
Google Ads is an advertising platform where advertisers bid in a pay-per-click or per impression format to appear on search results pages (Search Network) and around the web (Display Network) for relevant audiences. Below includes a breakdown of just a few options advertisers have when it comes to building ad...
4 Components of Successful Local SEO
As you’ve already read in an earlier post, SEO (search engine optimization) includes all of the processes by which your website’s rank increases in the search engine results pages. Local SEO isn’t much different, that is, the end goal is to rank above your competitors for search traffic that is...
What is SEO?
Understand what SEO is, what marketing in the digital age means, and how any company can benefit from hiring experts in these fields.
The White Hat vs. Black Hat Debate
The white hat vs. black hat debate is more than just a fashion preference. These terms help to classify hackers in the modern-day age of technological pirates. Can you tell the difference between the two?