What is Programmatic Advertising?

Before programmatic advertising, if an online advertiser wanted to secure an ad spot on a particular website, the only option was to contact the publisher directly. Then, a negotiation process would unfold where the advertiser and publisher would discuss bidding, price and volume.  For example, Tom’s surfboard company wants to...

4 Changes to Make to Your Website Before 2020

As 2019 comes to a close, we look back at some of the predictions for digital marketing that came true: the influx of chat bots and other forms of artificial intelligence and yet, more personalization, programmatic advertising and a heavier focus on video marketing. In the year ahead, we can...

What are Google Ads?

Google Ads is an advertising platform where advertisers bid in a pay-per-click or per impression format to appear on search results pages (Search Network) and around the web (Display Network) for relevant audiences.  Below includes a breakdown of just a few options advertisers have when it comes to building ad...

What is SEO?

Understand what SEO is, what marketing in the digital age means, and how any company can benefit from hiring experts in these fields.