If you’ve decided to run a paid advertising campaign, you’ve probably heard of something called a landing page. If you haven’t, then you should know that ads that direct users to a company’s homepage miss out on up to a 55% increase in leads. This is for the fact that...
Key Elements of an Effective Social Media Strategy
It can sometimes be difficult to see the benefits of pouring time and resources into social media for some businesses, especially if the results aren’t effective right away. This is often due to a lack of understanding about the purpose social media serves in the customer journey, which ultimately leads...